As the Racing Post pointed out in January, four nights at TripAdvisor’s third-worst hotel in town was priced up at £280 in mid‑February, and £3,600 this week. In much the same way that the Economist’s Big Mac Index can track the relative value of currencies, the gouging on Cheltenham hotel rooms when race week rolls around plots the meeting’s rise over the past three decades to sit alongside the Open, Wimbledon and the British Grand Prix as one of British sport’s marquee events.
A raging case of festival fever is one thing the level of delirium required to pay £190 a night to bed down in a metal box is clearly quite another.īut the simple fact that anyone can see a potential market for sardine-style accommodation in Festival week is also, in a sense, a sign of how far the event has come in the past 30 years. Racegoers were being asked to sleep four-to-a-crate, which sounds cosy enough even for the closest of friends, and also to book for a minimum of five nights, for £950. Dig a little deeper, however, and the lack of demand is not quite as alarming as it might seem.
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